About

Newmarketbuilders is a Bentonville-based retail strategy firm that consults to U.S. and international manufacturers, licensors, retail service providers and private equity firms seeking expertise on retail   industry dynamics, mass retail, consumer product launches, organizational best practices, and entrepreneurship.  The firm publishes seven publications that are distributed to over 10,000 global readers and they count Fortune 500 CEOs, top retail & entertainment executives, and leading media outlets among their subscribers. The firm’s principals, Carol Spieckerman and Lisa Carver are authors of Ready, Set . . . Whoa!  Are You Really Ready for Retailers? which has been called a “bible of best practices” for major retail vendors.

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