Focus Pocus

One of the biggest concerns that I heard coming out of CES and NRF is “too many technologies with too little focus!” For those of you selling tech to retailers, know that they don’t just want innovation for innovation’s sake; they want to know the insights that drove the innovation and what it means to their specific goals and brand image. For you peddlers of high-tech customer experience enhancers, it’s all about each retailer’s POV on in-store environment (no two the same). Going forward, technology firms, including ingredient brands, will be challenged to reign in the “gee whiz” a bit and direct the sometimes thousands of engineers that are creating killer apps in their sleep.
In the meantime, all you tech salespeople keep mega dosing on the Focus Factor . . .

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