Sears Fears . . . and Hopes?

While, I’m baffled that Sears can justify investments such as opening an online boutique featuring back-to-school apparel and dorm-room furniture (on teen site while steadfastly refusing to invest in store remodels for BTS, I’m still not taking Sears’ sales declines at face (lack of) value . . . 62% second quarter decline – ouch!

Mr. Lampert has hinted at future moves that will “monetize” Sears legacy brands (Die Hard, Kenmore, Craftsman) and now is a good time. Despite difficult times, J.C. Penney, Walmart, Kohl’s, Macy’s, Staples, and others are blasting out more new private and exclusive brands than ever; positioning for market share grabs as others stumble or fall (in the case of Staples, they’re all about their HIGH-end own brand)

What’s in the “box,” and how pretty it looks will be moot points if/when Sears brands land in a Home Depot or Walmart near you. Sears becomes the next NRDC, Iconix, Cherokee … another inventory-less, pure play brand broker!


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: